News and Events
February 2, 2009
A Message from Jeff Clarke
Our organization, like many other nonprofit media organizations, has been hit by the economic crisis and recession. As a public company, we are doing everything we can to provide the best programming, content and services to the people and communities we serve even in these incredibly challenging times. We've had to make painful choices, but we are also confident that the steps we've taken will protect these valuable assets and ensure the health and relevance of the organization for the future. The difficult decision to let go of talented and dedicated employees was made in order to set a fiscally responsible path in these uncertain times. The necessity of layoffs is a result of the incredible pressure on our budgets from the current economic crisis and recession - not a judgment on the dedication and talent of the people leaving. NCPB is taking steps to provide support and services for those colleagues affected. We appreciate their many years of service and dedication to KQED, KTEH and NCPB.
We will continue to bring the best possible services to Northern California, the Silicon Valley, the Central Coast and beyond at a time when good reporting and quality content is more precious than ever. The unwavering support of our members sustains us through these extremely difficult times, and we are exceedingly grateful for their contributions and active participation during our pledge drives. Growing ratings and online statistics reflect an audience that values the outstanding programming only public media can offer. We hope that the plans we have made will protect these great community assets from declining, as well as help pave the way for us to thrive in the new media landscape going forward.
Sincerely,
Jeff Clarke
President and CEO
Northern California Public Broadcasting
